Toyota International Auto Shows

Skills: Conceptual // Execution // Producing

Role: Creative Direction // Art Direction // Producer

CHALLENGE: With over 200,000 square feet of environment and a total budget of $22 million for the major international auto shows of the 2018/19 season, we were challenged to design a unique zoning system to capture visitors curiosities and encourage exploration throughout the entire space.

SOLUTION: Combining geographically and seasonally diverse images sourced from local photographers, we created distinct graphic back walls, mixed with digital installations, video, physical elements and activations to lead visitors on a journey, allowing them to discover and engage with the entire Toyota brand.

Agency: George P. Johnson Experience Marketing - Dallas

Team: Design Director: Jarrod Pacholko, 3D Design: Ryan Miller, Laura Rowe, Designer: Jenn Hudson, Jason, Leach, Jeff Chen, ECD: Erik Reponen, AE: Taylor Bukolt, Event Services: Kathryn Kota