Patagonia Immersion

Skills: Conceptual // Inspirational

Role: Creative Direction

CHALLENGE: Patagonia needed to impress distributers and wholesalers with an authentic story, encouraging them to carry and distribute this new South American beer.

SOLUTION: Understanding Patagonia’s unique positioning, we brought its South American roots to life throughout the environmental design and activations, including Chinchilla photo opportunities, axe throwing and a content-driven holo dome, delivering an authentic brand experience in a pop up setting.

ENVIRONMENT: 1,500 sq ft

Agency: Switch

Team: ECD: John Fowler, 3D Design: Jake Strelow, Art Director: Blake Eastwood, AE: Caroline Fletcher, Technical Director: Peter Banholzer, Producer: Bob Slayton