Lexus International Auto Show

Skills: Conceptual // Inspirational // Execution // Producing

Role: Creative Direction // Art Direction // Producer

CHALLENGE: We were charged with delivering an environment that lived up to the Lexus ethos of “Experience Amazing.”

SOLUTION: Showcasing the depths of Lexus design and components, we highlighted the vehicles, luxury yacht, interior and exterior materials and racing history, while immersing our visitors into a unique, global-lifestyle experience complete with a coffee bar and lounge.

Agency: George P. Johnson Experience Marketing - Dallas

Team: Design Director: Mina Greas, Designer: Sloan Stumper, Bomie Lee, 3D Design: Richard Ruiz, ECD: Erik McKinney, Hugo Martinez, AE: Jeff Marcon