Hoegaarden Immersion

Skills: Conceptual // Inspirational

Role: Creative Direction

CHALLENGE: To create a “hidden garden” experience in a small footprint reminiscent of European courtyards, that straddles the border of real and whimsical.

SOLUTION: We implemented a living tunnel transporting attendees back into a garden oasis complete with VW bus and dutch bike sampling stations.

ENVIRONMENT: 500 sq ft

Agency: Switch

Team: ECD: John Fowler, 3D Design: Jake Strelow, Art Director: Blake Eastwood, AE: Caroline Fletcher, Technical Director: Peter Banholzer, Producer: Bob Slayton