Michelob ULTRA x NBA Jam Beer-cade

Skills: Conceptual // Execution // Production

Role: Creative Direction // 3D Design // Art Direction

CHALLENGE: For the NBA’s 75th anniversary, we were tasked with bringing fans an unforgettable NBA All-Star game experience that encapsulated all the hype, style and swag of the NBA through the years.

SOLUTION: We achieved this by taking fans “back to 1993,” partnering with the NBA Jam franchise and creating an immersive, 2-story, 16-bit-styled beer-cade.

Legendary 90’s players made appearances both in person and in a limited release film. Special edition 16oz ULTRA cans were created using signature NBA Jam catch phrases. Performances by iconic 90’s artists like Fat Joe and DJ Jazzy Jeff kept the energy up all weekend. Superior enjoyment was had by all.

Agency: 160over90

Team: Creative Director: Craig Stewart, GCD: Matthew Maddox, Production Designer: Amy Luna, Account: Anna Rogers, Grace Wallmeyer, Production: Josh Battles